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Welcome to the vipBlog, a wealth of information thoughtfully curated for homeowners, all in one place! Search a topic or select a category below.

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The Evolution of Claims Prevention: Will You Survive?

The insurance industry of yesterday can be summed up in one sentence – Hindsight is 20/20. Traditional insurance carriers focus on making …

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Only the Most Trustworthy Survive: Generating Digital Trust in the Insurance Industry

If you operate in the insurTech space or any other industry within the greater digital transformation landscape, you have already learned that …

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The Secret Sauce for Policyholder Engagement

Super Bowl champions change. The stock market fluctuates, and there’s a new Picture of the Year every March. However, there’s at least …

How Insurers Can Reduce $112 Billion in Losses By Combating Climate Change at Home

If you think it’s getting hot in here, you’re not alone. Already this year, India and Pakistan hit triple-digit temperatures with a deadly heat wave …

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Insurers: Level Up Your Digital Game Now (or It’s Game Over)

Modern consumers want – and expect – the world to be in the palm of their hands. They download apps and pay …

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Getting Up Close and Personal: The Future of Insurance Engagement

Many insurance companies fail to deliver the values and services that today’s consumers want. J.D. Power 2019 Home Insurance Study found 74% of customers …

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Design for Value: Top 10 Tips from a Design Expert to Generate Home Value

When you think about home value, what comes to mind? “A home that not only functions well but nurtures,” says Laurie Smith, …

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Home Design 101: Expert Tips from Laurie Smith

Subsequent to my design debut on TLC’s Trading Spaces, over 20 years ago, I have been fortunate to share my approach to …